Relationships Matter – Even in Our Digital Age

Relationship building is stepping-stone to any successful business, whether an online blog or offline business. But when your reputation is completely built online, relationships become even more important. With millions of blogs and more being launched every day, the competition is fierce. Unless you build strong relationships with your readers and others, it’s easy to get left behind.

The truth is, your direct success is dependent on the relationships you make with others. You could have a killer blog, great content, and lots of traffic but the rapport you have with your audience is all about being personable, and sharing a part of who you are with them. Those that have chosen you as a source of information should be held in the highest regard. Once they have a great experience with you, they will be more likely to share you with others, bringing more traffic to your site and more potential customers.

Relationship building doesn’t stop with your audience, though. Having constant interaction and contact with those that are also on the same path as you is a great way to build your business. Mastermind groups and live events let you connect with people who are on the same journey. Valuable business partnerships and joint ventures are created just by having interaction and befriending those around you. These are people you can count on to share ideas with, create products, and provide bigger and better services that will take your business to the next level.

So what are some ways you can build rapport with those in your target market?

Share, share, share. The more you give, the more you will receive. If this seems a little backwards, you’re wrong. In this business, it’s all about how much valuable information you can give away. Once people see that you are a reliable source of epic content, they will genuinely want to know more and learn more from you. Many “customers for life” are created this way.

Another way is to write FOR your audience. What problems do they have that you can solve? What do they want to hear about? If you keep this in mind each time you will never have a problem reaching those you want to help and in turn, getting them to buy from you over and over again.

In a sense our lives and the success we experience depend on the people we know and associate with. Building solid relationships with the people you come in contact with can launch your business to places you never dreamed. You will also be creating lifelong friendships that will be worth more than any amount of money. The key is to be yourself, and let your unique personality shine through to those you want to reach.

Top 5 Blog Marketing Mistakes

The Internet is a vast place of infinite resources, which can be used to your advantage when promoting your gluten free blog. But there a lots of mistakes to be made as well – and when you’re eager to get started, it’s easy to fall victim to these and other marketing mishaps.

Not having a target market – This is perhaps the biggest mistake a new blog owner can make. You absolutely must know who your market is before you can successfully build your audience. If you go into it thinking that you can serve everyone, you will be sadly mistaken, as many owners of failed bloggers can tell you. Narrowing down your niche and finding out who can really benefit from your information will make it much easier to create content to meet his or her needs, advertising that speaks to your audience, and other tools to attract readers to your site.

Following the “Next Big Thing” – There are always going to be new online products that promise overnight success, a million dollars in your bank account, and a lifetime of success. Your bank account will suffer if you fall for this, and it won’t do your site any good either. Everything sounds great, but if you allow yourself to get distracted with a new site or hot new product, your readership will suffer.

Customer overkill – Marketing to your audience is one thing. When you are sending out 10 emails a day each with a different offer or call to action it will most likely turn them off and send them searching for the unsubscribe button. Interacting with your customers is important, but make sure you’re doing more than just making offers.

Poor website design – Your blog is your storefront. If it looks bad when customers arrive, they will most likely write you off as someone they don’t want to do business with. You will be projecting an image that you don’t want. Remember, your website design is the first thing people see when they arrive. If you aren’t skilled in design yourself, it would be well worth the money to have someone do it for you, or simply choose one of the hundreds of professionally designed templates available. Many of them are low-cost or even free, so you don’t have to settle for a poorly designed website.

Relying on a single type of marketing – You need to keep an open mind when marketing your blog. You may have found one technique – like Facebook media – that you like and plan to use over and over again. However, it’s not a good idea to focus all your time and energy on one area. Things change, and what once worked well may stop performing, so it’s a good idea to always be testing out new marketing plans.


The Beauty of Organic Traffic from Consistent Blogging

increase your website traffic

When you decide to start a blog, you not only have to think about how you want to design it, but also how are you going to market it. Marketing is the key in all business, online or offline, and will be a foundation to your success. Taking the … [Continue reading]

Get Out There and Get Your Blog Noticed

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So you’ve taken the leap and created your very own website, but now what do you do? Even in this age of technology, the Internet can be a large, scary place for many people but don’t be intimidated. Even though there are many other sites competing … [Continue reading]

3 Steps to Prepare for Networking at Conferences


Personally I get really excited when I met someone else who is on a gluten free diet.  Whether I’m in the gluten free aisle at my local grocery store or at a crowded event, I instantly I feel a connection.  I say to myself, “this person understands … [Continue reading]

3 Ways to Grow Your Email Marketing Subscribers Using Social Media

email marketing

Email marketing has grown exponentially over the past five years.   Bloggers are learning that email marketing is the most cost efficient way to get repeat visitors.  If a person visits your blog once, then they can likely become a repeat visitor … [Continue reading]

3 Steps to a More Effective Press Release for Your Blog

Press Release Writing

Writing a press release can seem daunting to most gluten free bloggers, but it’s also one of the most important ways to share new information about your blog.   If written correctly, a press release can really grow legs, causing your blog to gain a … [Continue reading]

10 Ways a Facebook Page Will Benefit Your Blog

Facebook marketing for bloggers

With over one billion members, Facebook is one of the largest communities worldwide.  Originally it was built for college students to interact with each other but quickly became an outlet for businesses to have a 2-way conversation with their … [Continue reading]