The Beauty of Organic Traffic from Consistent Blogging

When you decide to start a blog, you not only have to think about how you want to design it, but also how are you going to market it. Marketing is the key in all business, online or offline, and will be a foundation to your success. Taking the necessary steps to get your gluten free blog noticed on the search engines is not a complex process, but it does take some time and effort.

The very first thing you can do is to start a blog. Blogging  consistently is an excellent way to start bringing traffic into your website. Let people know why you started a site, and what you intend to do with it. How are you going to help people and be any different than the next guy? Blog posts that contain keyword-rich content will help your site rank higher in the search engines, although it may take some time for this to happen. Get your voice out there and be consistent.

  • Write with your audience in mind – What is it that your target market wants to read about? How are you able to solve their problems with your site or product?
  • Engage your reader by asking them questions – The simple way to know what your readers want is to ask them. Make them want to leave comments and suggestions regarding your content. Once your audience feels like they can engage with you, trust begins to form and a solid relationship can be created.
  • Clear, concise headlines – Make sure your readers know what your content is all about. Having a headline that centers on an issue the reader wants to know about will draw them in and make them want to know more from you.
  • Call to action – Once you’ve wrote your epic content, make sure there is a call to action following the blog post. You can offer them something in return for signing up on your email list. This can be a free report, e-book, or set of articles that help them solve a problem.
  • Social networking –Social media is such a big part of online marketing in today’s world. If you want your website to get noticed you must become a part of a social community. You will be able to expand your readership, and gain a larger following. The reach that social media has is vast. This is not something you want to pass up when trying to build your business.
  • SEO – Optimize your website with keyword rich content. This can allow your ranking to be higher within the search engines. SEO is not something that can be learned overnight. It will take some time, effort, and patience on your part but it can be a helpful technique in getting your website noticed.

No matter what way you choose to market your site, just make sure put your audience at the forefront of everything you do. They have chosen you as a valuable source of information by even coming to your site and reading your content. Your audience definitely plays a factor in how you should market yourself and your site. Be transparent and unique in your delivery and you will be sure to build lifelong relationships with people that like and trust you.

3 Ways to Grow Your Email Marketing Subscribers Using Social Media

Email marketing has grown exponentially over the past five years.   Bloggers are learning that email marketing is the most cost efficient way to get repeat visitors.  If a person visits your blog once, then they can likely become a repeat visitor with the right email marketing tactics.  What if a reader has only made a connection with you and your blog on social media?  While there are many benefits to connecting with like-minded people via social media, it is much more beneficial for a potential blog reader to join your email marketing list.   It may seem difficult at first to entice your social media followers to join your email marketing list, but there are three simple ways that companies can use social media to grow their email marketing list.

Here are the three best ways to turn your social media followers into email newsletter subscribers and repeat blog visitors:

1. Host a Giveaway

One of the top reasons that people follow websites and companies on social media is to save money.  They are constantly looking for product giveaways and promotional offers.  Use your social media leverage to promote a product or service giveaway for your email newsletter subscribers.   Offer additional entries to those who share your newsletter with their friends and families.

2. Offer a Sneak Peek

Another reason people follow websites and companies on social media is to learn about new products and services.  If you have a product, ebook or service coming out, offer a special sneak peek into your newest product or an in-depth look at how it was created.  Let your social media followers know that on a specific day you’ll be releasing your newest product to only your newsletter followers and direct them to a link to sign up for your mailing list.

3. Add Share Buttons to Your Email Template

People naturally like to share information they find interesting.  If you keep the information in your newsletter exciting and shareable, your subscribers will want to pass it along to their gluten free friends.  Make it easy for them! Add a share button to your email template that easily lets your subscribers share your newsletter with their social media followers.

Don’t forget that you can always cross-promote your social media channels to your email newsletter subscribers to build your social media following.  This will help you build a loyal following of readers and give you the ability to reach them everywhere from inside their email inbox to on their Facebook news feed.