Relationships Matter – Even in Our Digital Age

Relationship building is stepping-stone to any successful business, whether an online blog or offline business. But when your reputation is completely built online, relationships become even more important. With millions of blogs and more being launched every day, the competition is fierce. Unless you build strong relationships with your readers and others, it’s easy to get left behind.

The truth is, your direct success is dependent on the relationships you make with others. You could have a killer blog, great content, and lots of traffic but the rapport you have with your audience is all about being personable, and sharing a part of who you are with them. Those that have chosen you as a source of information should be held in the highest regard. Once they have a great experience with you, they will be more likely to share you with others, bringing more traffic to your site and more potential customers.

Relationship building doesn’t stop with your audience, though. Having constant interaction and contact with those that are also on the same path as you is a great way to build your business. Mastermind groups and live events let you connect with people who are on the same journey. Valuable business partnerships and joint ventures are created just by having interaction and befriending those around you. These are people you can count on to share ideas with, create products, and provide bigger and better services that will take your business to the next level.

So what are some ways you can build rapport with those in your target market?

Share, share, share. The more you give, the more you will receive. If this seems a little backwards, you’re wrong. In this business, it’s all about how much valuable information you can give away. Once people see that you are a reliable source of epic content, they will genuinely want to know more and learn more from you. Many “customers for life” are created this way.

Another way is to write FOR your audience. What problems do they have that you can solve? What do they want to hear about? If you keep this in mind each time you will never have a problem reaching those you want to help and in turn, getting them to buy from you over and over again.

In a sense our lives and the success we experience depend on the people we know and associate with. Building solid relationships with the people you come in contact with can launch your business to places you never dreamed. You will also be creating lifelong friendships that will be worth more than any amount of money. The key is to be yourself, and let your unique personality shine through to those you want to reach.

The Beauty of Organic Traffic from Consistent Blogging

When you decide to start a blog, you not only have to think about how you want to design it, but also how are you going to market it. Marketing is the key in all business, online or offline, and will be a foundation to your success. Taking the necessary steps to get your gluten free blog noticed on the search engines is not a complex process, but it does take some time and effort.

The very first thing you can do is to start a blog. Blogging  consistently is an excellent way to start bringing traffic into your website. Let people know why you started a site, and what you intend to do with it. How are you going to help people and be any different than the next guy? Blog posts that contain keyword-rich content will help your site rank higher in the search engines, although it may take some time for this to happen. Get your voice out there and be consistent.

  • Write with your audience in mind – What is it that your target market wants to read about? How are you able to solve their problems with your site or product?
  • Engage your reader by asking them questions – The simple way to know what your readers want is to ask them. Make them want to leave comments and suggestions regarding your content. Once your audience feels like they can engage with you, trust begins to form and a solid relationship can be created.
  • Clear, concise headlines – Make sure your readers know what your content is all about. Having a headline that centers on an issue the reader wants to know about will draw them in and make them want to know more from you.
  • Call to action – Once you’ve wrote your epic content, make sure there is a call to action following the blog post. You can offer them something in return for signing up on your email list. This can be a free report, e-book, or set of articles that help them solve a problem.
  • Social networking –Social media is such a big part of online marketing in today’s world. If you want your website to get noticed you must become a part of a social community. You will be able to expand your readership, and gain a larger following. The reach that social media has is vast. This is not something you want to pass up when trying to build your business.
  • SEO – Optimize your website with keyword rich content. This can allow your ranking to be higher within the search engines. SEO is not something that can be learned overnight. It will take some time, effort, and patience on your part but it can be a helpful technique in getting your website noticed.

No matter what way you choose to market your site, just make sure put your audience at the forefront of everything you do. They have chosen you as a valuable source of information by even coming to your site and reading your content. Your audience definitely plays a factor in how you should market yourself and your site. Be transparent and unique in your delivery and you will be sure to build lifelong relationships with people that like and trust you.

10 Ways a Facebook Page Will Benefit Your Blog

With over one billion members, Facebook is one of the largest communities worldwide.  Originally it was built for college students to interact with each other but quickly became an outlet for businesses to have a 2-way conversation with their customers through Facebook pages.  Blog owners have adapted Facebook pages as a way to build a loyal following of readers, share their posts and understand what their readers want in future articles.

If you’re still on the fence about creating a Facebook page for your blog, here are 10 ways having one can give your blog a boost.

A Facebook page for your blog can:

1. Drive more traffic to your posts

Having a Facebook page for your blog offers an outlet for you to market your posts after you hit publish.  Even if your readers are subscribed to your RSS feed and receive an alert after you add new content to your blog, sharing your content on Facebook gives your audience an easy way to click ‘Share’ and help your content spread across the Internet.

2. Build your subscribers

Email marketing gives you a way to communicate easily and cost-efficiently with your readers.  Facebook apps for popular email marketing services, like Aweber and Constant Contact, offer a way to promote your mailing list to your Facebook fans.

3. Sell more of your products or services

After you write your own eBook or develop a service to sell, your Facebook page becomes a seamless outlet to promote it.

4. Announce special offers, promotions and giveaways

Just like your products or services, a Facebook page can also be used to share any special offers, promotions or product giveaways that you may be running on your blog.

5. Announce events like your blog anniversary or participation in a blog conference

Your readers want to know what you’re up to whether it’s celebrating the first (or tenth) anniversary of your blog or if you’ll be attending a blogging conference next week.  A Facebook page offers a way to easily share this information with them.

6. Build your credibility in the gluten free world

Having your own Facebook following puts you in a position to make waves in the gluten free world.  You’ve built an audience of fans who are looking to you to share information whether that means a new recipe they can make for their family this weekend or a review of a local restaurant that offers a gluten free menu to changes in gluten free product labeling.  They are looking to you to keep them up-to-date on what is happening in the gluten free world.

7. Improve your relationship with your blog readers

Depending on the style and tone of your blog, a Facebook page can provide an outlet for you improve your relationship with your readers beyond words.  Your readers want to know who you are and what you like to do (beyond blogging, of course).  You can share photos of your life with your readers to give them a ‘behind-the-scenes’ look into your gluten free world.  This helps you show there is a person behind the words on your blog.

8. Get feedback from your readers through the Polls

One way that you can really benefit from having a Facebook page is to utilize the ‘Poll’ option when you are writing a status update.  You can use this feature to find out more about your readers, what else they want to see in your blog and insight into the type of information they would even be willing to pay for.

9. Promote your product reviews or giveaways to gain additional exposure for your sponsors

As you move to the next level in blogging by partnering with brands on product reviews and giveaways, the brand reps will want to see that you are actively promoting their products to your readers – especially if you are hosting a giveaway.  Having a Facebook page gives you an additional forum to promote your product reviews and giveaways.  More entrants into your giveaways will lead to more and more partnerships to develop along the way.

10. Improve your SEO efforts through social backlinks

Search engine optimization (SEO) is important for attracting more readers to your blog.  When you post your content on Facebook, your fans will interact with it by liking, commenting or sharing it.  This shows search engines like Google that your content is helpful and will increase your search engine rankings.

Start a Facebook page for your blog already

If you find just one way that your blog can benefit from having a Facebook page in the above list, then don’t wait any longer.  Start building your Facebook page today and commit to updating it often.

Do you have a Facebook page dedicated to your blog?  How does it fit into your blog marketing strategy? Tell us in the comments below.