Top 5 Blog Marketing Mistakes

The Internet is a vast place of infinite resources, which can be used to your advantage when promoting your gluten free blog. But there a lots of mistakes to be made as well – and when you’re eager to get started, it’s easy to fall victim to these and other marketing mishaps.

Not having a target market – This is perhaps the biggest mistake a new blog owner can make. You absolutely must know who your market is before you can successfully build your audience. If you go into it thinking that you can serve everyone, you will be sadly mistaken, as many owners of failed bloggers can tell you. Narrowing down your niche and finding out who can really benefit from your information will make it much easier to create content to meet his or her needs, advertising that speaks to your audience, and other tools to attract readers to your site.

Following the “Next Big Thing” – There are always going to be new online products that promise overnight success, a million dollars in your bank account, and a lifetime of success. Your bank account will suffer if you fall for this, and it won’t do your site any good either. Everything sounds great, but if you allow yourself to get distracted with a new site or hot new product, your readership will suffer.

Customer overkill – Marketing to your audience is one thing. When you are sending out 10 emails a day each with a different offer or call to action it will most likely turn them off and send them searching for the unsubscribe button. Interacting with your customers is important, but make sure you’re doing more than just making offers.

Poor website design – Your blog is your storefront. If it looks bad when customers arrive, they will most likely write you off as someone they don’t want to do business with. You will be projecting an image that you don’t want. Remember, your website design is the first thing people see when they arrive. If you aren’t skilled in design yourself, it would be well worth the money to have someone do it for you, or simply choose one of the hundreds of professionally designed templates available. Many of them are low-cost or even free, so you don’t have to settle for a poorly designed website.

Relying on a single type of marketing – You need to keep an open mind when marketing your blog. You may have found one technique – like Facebook media – that you like and plan to use over and over again. However, it’s not a good idea to focus all your time and energy on one area. Things change, and what once worked well may stop performing, so it’s a good idea to always be testing out new marketing plans.

 

The Beauty of Organic Traffic from Consistent Blogging

When you decide to start a blog, you not only have to think about how you want to design it, but also how are you going to market it. Marketing is the key in all business, online or offline, and will be a foundation to your success. Taking the necessary steps to get your gluten free blog noticed on the search engines is not a complex process, but it does take some time and effort.

The very first thing you can do is to start a blog. Blogging  consistently is an excellent way to start bringing traffic into your website. Let people know why you started a site, and what you intend to do with it. How are you going to help people and be any different than the next guy? Blog posts that contain keyword-rich content will help your site rank higher in the search engines, although it may take some time for this to happen. Get your voice out there and be consistent.

  • Write with your audience in mind – What is it that your target market wants to read about? How are you able to solve their problems with your site or product?
  • Engage your reader by asking them questions – The simple way to know what your readers want is to ask them. Make them want to leave comments and suggestions regarding your content. Once your audience feels like they can engage with you, trust begins to form and a solid relationship can be created.
  • Clear, concise headlines – Make sure your readers know what your content is all about. Having a headline that centers on an issue the reader wants to know about will draw them in and make them want to know more from you.
  • Call to action – Once you’ve wrote your epic content, make sure there is a call to action following the blog post. You can offer them something in return for signing up on your email list. This can be a free report, e-book, or set of articles that help them solve a problem.
  • Social networking –Social media is such a big part of online marketing in today’s world. If you want your website to get noticed you must become a part of a social community. You will be able to expand your readership, and gain a larger following. The reach that social media has is vast. This is not something you want to pass up when trying to build your business.
  • SEO – Optimize your website with keyword rich content. This can allow your ranking to be higher within the search engines. SEO is not something that can be learned overnight. It will take some time, effort, and patience on your part but it can be a helpful technique in getting your website noticed.

No matter what way you choose to market your site, just make sure put your audience at the forefront of everything you do. They have chosen you as a valuable source of information by even coming to your site and reading your content. Your audience definitely plays a factor in how you should market yourself and your site. Be transparent and unique in your delivery and you will be sure to build lifelong relationships with people that like and trust you.