Email marketing has grown exponentially over the past five years. Bloggers are learning that email marketing is the most cost efficient way to get repeat visitors. If a person visits your blog once, then they can likely become a repeat visitor with the right email marketing tactics. What if a reader has only made a connection with you and your blog on social media? While there are many benefits to connecting with like-minded people via social media, it is much more beneficial for a potential blog reader to join your email marketing list. It may seem difficult at first to entice your social media followers to join your email marketing list, but there are three simple ways that companies can use social media to grow their email marketing list.
Here are the three best ways to turn your social media followers into email newsletter subscribers and repeat blog visitors:
1. Host a Giveaway
One of the top reasons that people follow websites and companies on social media is to save money. They are constantly looking for product giveaways and promotional offers. Use your social media leverage to promote a product or service giveaway for your email newsletter subscribers. Offer additional entries to those who share your newsletter with their friends and families.
2. Offer a Sneak Peek
Another reason people follow websites and companies on social media is to learn about new products and services. If you have a product, ebook or service coming out, offer a special sneak peek into your newest product or an in-depth look at how it was created. Let your social media followers know that on a specific day you’ll be releasing your newest product to only your newsletter followers and direct them to a link to sign up for your mailing list.
3. Add Share Buttons to Your Email Template
People naturally like to share information they find interesting. If you keep the information in your newsletter exciting and shareable, your subscribers will want to pass it along to their gluten free friends. Make it easy for them! Add a share button to your email template that easily lets your subscribers share your newsletter with their social media followers.
Don’t forget that you can always cross-promote your social media channels to your email newsletter subscribers to build your social media following. This will help you build a loyal following of readers and give you the ability to reach them everywhere from inside their email inbox to on their Facebook news feed.