Get Out There and Get Your Blog Noticed

So you’ve taken the leap and created your very own website, but now what do you do? Even in this age of technology, the Internet can be a large, scary place for many people but don’t be intimidated. Even though there are many other sites competing for the attention of every Internet user, it’s not that difficult to get noticed – if you’re willing to put yourself out there.

Get interviewed – These days, there’s a podcast for just about any subject, and with millions of people choosing to listen, it’s easy to see why landing an interview on a popular podcast can really drive traffic to your site.

To find opportunities, first look to the podcasts you already listen to. Who among your favorites would be a good fit? Choose a few candidates, then send a polite email explaining why you’d be a good guest, what you’ll share with their audience, and why it will benefit the podcaster.

Can’t find a good show? Maybe it’s time to start your own!

Social Media – In order to get your website in front of the people who can benefit from it, you will need to join a social media community such as Facebook, Twitter, or LinkedIn. These sites will generate awareness to your site and send traffic directly to you. There are differing opinions as to which social media platform is better but it comes down to who your audience is and where they hang out the most. Think of social media as another way for you to be able to communicate with your customers and promote everything you have to offer.

Guest Posting – Linking strategies are important when it comes to your website rank on the search engines. Guest posts on other sites within your niche are an excellent way to receive traffic and links back to your site in order to get it noticed. Once you have established a relationship with others in your target niche, it will be easier for you to submit articles and guest posts for them to use on their site.  We’re always looking for more contributors at GlutenFreeBloggers.com.  If you’re interested, check out how to write for us.

Join a forum – These days there is a forum or community for just about anything you can think of. Find a forum that your target market would be likely to frequent and start up a conversation. The key is not to be a spammer, listing your website URL and then flitting off to the next forum. Actually get into the discussion, find out what the people are looking for and see if the information, services, and products you offer can help.  We don’t want to brag, but we really like our Gluten Free Bloggers forum and think it’s the perfect place for you to start connecting with your audience.

Live Events – This may seem like a strange idea, but you have to understand that even in the online world, the relationships you create will make or break your business. Not only will you be able to promote your business at live events, but you will also meet and learn from some of the experts in your niche. Some of the most successful businesses out there owe it all to the JV partnerships created during these events. On another note, meeting new people, hearing about their successes and failures, and establishing relationships are some of the most beneficial things you can do for your self-growth and the growth of your business.

The key thing to remember when marketing your website is not to be afraid to try new things and put yourself out there. There are so many methods and techniques you can use to build a foundation for your business. Be yourself, and be genuine to your target market and those you want to help. Although you may not be an overnight success, the time and effort you put into taking your business to the top will make it that much sweeter when you do succeed.

3 Steps to Prepare for Networking at Conferences

Personally I get really excited when I met someone else who is on a gluten free diet.  Whether I’m in the gluten free aisle at my local grocery store or at a crowded event, I instantly I feel a connection.  I say to myself, “this person understands exactly what it means to live the way I live – gluten free.

Although, I have not attended a dedicated gluten free conference (until this fall where I’ll be attending the Gluten & Allergen Free Expo in New Jersey), I’ve attended some of the largest conferences across the US like BlogHer.  Before you attend an expo where you’ll be networking with other bloggers and companies, there are three things you need to do to prepare yourself.  Here they are:

1.  Know the conference’s Twitter hashtag

Start networking early. Most conferences and expos provide attendees with a Twitter hashtag.  Don’t wait until you walk into the convention area to start networking.  Start following the hashtag several weeks before to meet others also attending.  Even if you consider yourself a social butterfly, it’s always easier to walk into a room where you already know a few people!

2. Print business cards

During your time at the conference, you’ll meet a lot of people.  Make sure you’re able to continue your networking after you go home by giving out business cards to your new contacts.  Include your name, email address and website address for easy follow up.

3. Create an elevator pitch for your blog

While you will be meeting a lot of people, you want to make an impression.  In order for your new contacts to remember you, you’ll want to create an elevator pitch for your blog.  Think about your blog.  Do you provide gluten free recipes? Gluten free product reviews? Incorporate this into your pitch.  Here’s an example of the elevator pitch for the Gluten Free Bloggers network.

“After attending some of the best blogging conferences and spending thousands of dollars learning the best tips and tricks to creating a successful blog, I created the Gluten Free Bloggers network as a community to share this knowledge.  With over 400 members today, we actively connect bloggers with gluten free brands.”

These are three ways to prepare for your upcoming networking event.

Have you attended any networking events or conventions lately? Share your biggest networking tips below.